Magic Waves 2009

Add comment July 13th, 2009

Webtrendmap.com

Add comment June 30th, 2009

BooneOakley.com

Add comment June 2nd, 2009

Promax.tv

I visited Barcelona for the Promax event last week, with the rest of the design crew. Omigod it was mindblowing. After 3 days I’m still pretty flabberguested. Howcome? Cause it just rocked. For those who dont know the promax event: it’s 2 days of wicked presentations regarding promos, leaders, branding experience and more. What you see slash hear is the near future for television, entertainment and (mobile) internet. No cheesy workshops or collecting visiting cards, but hardcore wisdoms.

And we all know that knowledge reigns supreme

Thus, a small summary with practical notes. What happened to the brand? An effective hour with Christian Schroeder, chief executive of Lambie-Nairn. His message: perception is driven by emotion. A strong bond with the product through associations is necessary for targeting customers in an efficient way. Expectations versus Experience. Is your product (physical, brand, commercial, banner) just fine or is it fantastic? We need to understand our consumer. Given examples such as Nike - Just do it. Different gestures but one brand. O2, breathing the brand. Making consumers a fan. How can we keep the people happy. Because if we dont, someone else will. Just take a look at MTV Europe: totally driven away from its consumers, without a direction - its not like Nickelodeon, a channel that always has been close with the target audience but keep reinventing itself.

The best way to predict the future is to make it.

Also pretty spectacular were two guys from The Mill - the end of post production. Fucking awesome what they do over there. By hand of two commercials, Jordi Bares and his colleague let the audience see that CGI is not only the tool for the death of postproduction, but also the input in the earliest phase of the project. Sony’s “balls” and Coke Superbowls hit “it’s mine”, two great commercials were shown and used as case for the process of calculating and creating an unreal experience that is so real that it is unpossible. Got that?

Which was very nice to see is the work of DVEIN, a Spain based design agency. Organic three dimensional cgi, pretty spectacular to see how these boys made the Liquid Space fashion show for Diesel. Check the youtube flick below.

And so it keeps on and on and on. Was this trip to Barcelona usefull? Yes it was. For my onw company and RD Media, we’ve gotta make the future ourselves instead of being following sheeps. Focus more and more on the target audience, open youtube channels and more than everything: use the emotion and the perception of the customer/user instead of explaining the content. Freakin awesome!

Add comment April 13th, 2008